Purview For
Mortgage Brokers now offers subscription billing! Want more info? Here it is!
Wednesday, 25 February 2015
Annual Subscription Billing and How to Sign Up
Thursday, 19 February 2015
Attn: Mortgage Brokers and Agents: Automated Valuation Models and How They Impact You
Your plate is full. As a mortgage broker or agent you
yourself are charged with the task of running your own little business. This
means marketing, sales, customer service, underwriting, administration and
more… We know, we’re preaching to the choir.
Being primed to manage the highest volume of business means
being as efficient as possible. One way to do this is to have measures in place
to:
- Identify new mortgage opportunities within your portfolio or an upsell opportunity on a deal
- Perform due diligence quickly and avoid bad deals
- To be better aligned with your lenders, reviewing the same information that they do through the application/underwriting process
All roads lead back to automated valuation models. There are
many different types of automated valuation models that are used by both
lenders and insurers. Automated valuation models are mathematically-based
computer programs that produce an estimate of the market value of a residential
property based on: public record data, property location, market conditions and
real estate characteristics.
Lenders use automated valuation models for many reasons, but
one primary reason is to validate a property’s value. Just like your closing
rates with your lender matter, your lender’s closing rates with their insurer
matter. Professionals recognize that time lost on bad deals not only causes
financial losses, it can also damage relationships.
Most lenders use AVMs, even when they also use appraisals,
and even when the deal has to go to the insurers. Automated valuation models
can be used alone or together with an appraisal.
Looking back to the beginning of this blog, automated
valuation models are a measure you can put in place to:
Identify new mortgage opportunities:
- Running AVMs on clients who are mid-term may identify areas where properties have seen a considerable increase in property value. This may present refinance opportunities like a HELOC or a second mortgage.
Vet new applicants:
- Running an AVM on a new applicant can both:
o
Flush out a client applying for a mortgage on a
property that is not worth the stated value saving you valuable time and also;
o
Identify applicants who have more equity than
they think, meaning you may be able to pitch an upsell – larger mortgage or a
secondary product.
Automated valuation models strengthen lender relationships.
Using an AVM that is commonly used by lenders means that you will be aligned
with your lender when it comes to viewing relative information. Purview, for
example, offers a product to lenders and mortgage brokers/agents. This means if
the same criteria were entered, the lender and broker, through viewing an AVM,
would see a similar result in terms of the value produced. Catching deals
before they get to your lender saves your lender valuable time and cost, which
they certainly will appreciate.
Because AVMs are so widely used by lenders, brokers and
agents can’t afford to not acknowledge their existence, impact and value.
Purview For Mortgage Brokers makes creating this alignment easy. Contact us
today at 1.855.787.8439.
Thursday, 12 February 2015
How to Identify Mortgage Refinance Opportunities
Learning how to identify mortgage
refinance opportunities is as simple as thinking outside the box. Fortunately
for Canadian mortgage brokers and agents, a strong Canadian housing market has
continued to see property values skyrocket in most urban centres across the
country.
This past month, The
Teranet-National Bank House price index released their report stating that
Toronto saw a 7.24% increase in housing values over 2013: www.housepriceindex.ca. On the other side of the country, The Teranet-House Price
Index showed Vancouver with a 4.96% year over year increase. The
Vancouver Sun reported that single family homes have seen a 6.5% increase
with some areas having increased in value over 11%! http://ow.ly/IX2WJ.
What does this mean to you?
Opportunity, opportunity, opportunity! Now let’s get to thinking outside the
box! With incredibly low interest rates continuing to be the norm, many
homeowners are opting for 5 year mortgages when purchasing a home. Some agents
and brokers see their next opportunity being the point at which these mortgages
come up for renewal.
A flourishing housing market
combined with lenders diversifying and offering more and more competitive
secondary financing products such as secured lines of credit means that, in
fact, a client with a 5 year term or even longer may be primed in 2-3 years to
look at finding the financing to complete home renovations or financing their
kids’ educations through their home equity – which often results in far less
interest than unsecured credit products.
Maximizing this opportunity means
staying on top of your portfolio to know when there is an opportunity to make
the pitch. How do you do this? By leveraging the tools that help you identify
when this opportunity arises.
Identifying these opportunities is
as simple as knowing which clients have enough equity in their home to warrant a
refinance: secondary financing in the case of a client who may be mid-term and
even primary financing where your client is actually approaching renewal.
Particularly in the urban centres
mentioned earlier, it can be really difficult to simply guess what your
clients’ homes are worth to be able to see how much opportunity there is.
Your first step is to look at an
AVM (Automated Valuation Model) and corresponding Property Report. This is an
automated report that will generate an estimated value of any given property.
Purview For Mortgage Brokers is an example of an affordable subscription-based
product that many brokers use to look for refinance opportunities within their
portfolios.
Your next step is to come up with
ideas regarding what you can pitch to your prospective client. A client in an
aging home may be in the market to renovate, while a client with a higher TDS
at the time they purchased the home may be in the market for a debt
consolidation.
You can be the gift that keeps on
giving by first being the broker or agent who helped them achieve their goal of
buying their dream home and then later coming forward to show them how they can
use that home to achieve financial and personal goals that otherwise might be
unattainable.
For more about how to identify
mortgage refinance opportunities and take advantage of them please contact
Purview For Mortgage Brokers today by calling 1.855.787.8439.
Thursday, 5 February 2015
Brokers (Broker Owners): What You Can Do to Support Your Agents and Be More Efficient
Broker owners: well it couldn’t be more obvious that the
better your agents perform, the better you do overall. Every brokerage has its
higher-producing agents that are a sure bet for closed deals each and every
month, put the often-asked question remains: how can you get all - not just
some - agents to produce more, good business that closes?
To drill down and look at how this can be achieved means
first looking at the reasons that some agents continually struggle to close
deals. Some agents follow a simple philosophy: more applications = more
business, but this is often not the case. Better qualified and underwritten
applications mean more business. Business isn’t business until the deal closes!
Grabbing as many apps as you can just to try to increase the
probability of more closed deals can actually be counter-productive. In fact,
we often come across broker owners who indicate that one of the greatest
sources of frustration is in fact incomplete and poorly underwritten
applications.
The challenge here is that you may see a bigger picture that
your agents may not:
·
Low closure rates damage relationships with
lenders.
·
Applications that are poorly underwritten and
have undisclosed information damage and frustrate relationships with lenders.
·
The time wasted on a deal that fails to close
could have meant several good deals had the agent’s time been allocated to
driving in new business vs. working deals that may not happen.
As a mortgage brokerage owner your agents are largely
independent and so the best way to support your agents to be more efficient is
to invest in educating them and giving them access to the tools that they will
need to do a better job – whether you are there to hold their hand or not.
Determining where this investment should be made boils down
to looking at the common reasons why deals don’t make it from the application
stage to the point of funding.
Un/mis-disclosed information continues to be one of the
biggest challenges facing agents and brokers today. Most consumers fail to
disclose or mis-disclose information by omission (they didn’t know something
was relevant) or because they simply didn’t know/forgot. Sometimes this
non-disclosure is less innocent. Often third parties refer business and the
information the third party provides is not totally correct. This could relate
to a property’s value, who is on title to a property, or even equity in a
property.
Often issues will not surface until after a deal has been
submitted to a lender, or worse, until it is with the lawyer pending closing.
Your agents access credit reports because many lenders
approve and fund mortgage financing based on the state of a customer’s credit.
Your agents review a customer’s credit because they know that the lender will
too and there is no point in submitting a deal that doesn’t qualify.
Many lenders now use AVMs
(Automated Valuation Model) and Property Reports to estimate a property’s
value, calculate equity information based on the registered mortgages on title
and utilize other pertinent information such as ownership – an AVM and
corresponding Property Report is almost like running a credit report, but on
the property. Many broker owners have caught on that, like a credit report,
requesting an AVM & Property Report at the application stage is your
agent’s first line of defence against working on a deal that is unlikely to
close due to not having the whole picture.
Most AVMs and Property Reports
are available online and are an inexpensive way to offer your brokers access to
a tool that will lead to more efficiency and a better producing brokerage.
For more information on the tools that will help you
increase productivity and help your agents close more deals please contact
Purview For Mortgage Brokers today by calling 1.855.787.8439.
Subscribe to:
Posts (Atom)



