Some
brokers see lead gen and sales as the thing that can make or break their
business. While it is true that without customers you have no business, the
real aspect of your job that can make or break your success is in fact mortgage
underwriting.
Not only
does poor underwriting lead to more time and resources wasted on bad deals but
it also leads to low closure rates which can damage relationships with larger
institutional lenders like banks.
FIs monitor
closure rates closely because the operational cost of their massive
underwriting department working on deals that don’t close is incredibly high.
FIs have even taken great measures in implementing tools and technology to
verify even more information at the application stage for this reason.
Ramping up
your closure rates make you more efficient, productive, and profitable, able to
offer a better service and this all leads to stronger relationships. Improving
closure rates means enhancing your underwriting process to ensure that more
questions and verifications occur at the application stage.
Improving
closure rates means looking at the common reasons deals fail and knowing how to
verify the information points to identify issues with deals before you submit
them.
Does this
mean that every time something comes up your deal is over? No. What it does
mean is that if something does come up you can ask your client about it and be
better positioned to gather more documents and to be able to fight for the
deals worth fighting for.
Submitting
a deal where the lender uncovers things that you didn’t tell them because you
didn’t know (or did) is entirely different from submitting an application with
an explanation and supporting documents with respect to issues that you have
uncovered and disclosed with the application.
Some
examples:
1. Other
people coming up on title – verifying who the legal homeowner is on refi’s
especially will eliminate this issue.
2. Undisclosed
mortgages – verifying registered encumbrances on title.
3. Misstated
mortgage balances – if the mortgage balance registered is twice as high as what
the client said, and it was registered last year, this is an opportunity to
find out from your client why they think their home is worth so much more.
4. Discrepancies
in property description – sometimes people misstate the size, numbers of rooms
and condition (e.g. finished basement) and other features of the property. Checking
into this first stops appraisal or AVM surprises if your bank like many other
banks is using AVMs
5. Discrepancies
in sales history – a property that has changed hands too many times in a short
period of time could present an issue.
6. Discrepancies
in value – people often don’t know what their home is actually worth.
These steps
are important not because your clients are devious or want to get one over on
you. These steps are important because many clients don’t even know what their
home is worth or what they owe on their mortgage. The great thing about
verifying this information first is that it could go the other way too.
Perhaps you
realize there is way more equity or the client owes less on their mortgage. Now
you can upsell the client and possibly submit an even bigger deal that makes
even more sense for the client and lender.
We hope
that this blog has been helpful to give you basic know-how and ideas of what
kind of information you can look into to ramp up your closing rates.
Purview For
Mortgage Brokers has the tools that make verifying information easy. Strengthen
your closure rates and your relationships - call us today at 1.855.787.8439.

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